Historically, a book publisher company would take submissions from authors and then, have accepted a particular title, oversee every aspect of its editing and subsequent putting into print. Now that the demand for printed books is very much on the wane, the trend is towards eBooks and Kindle with, additionally, all and sundry believing that they are capable of becoming authors.
While this openness is part of the joy of the internet and something to be celebrated, it also brings with it its perils. With deregulation comes a slump in standards and this is where the role of the book editor corporation is being defined. However, for such a business to succeed, it means bringing together and offering a wide range of services such as editing, formatting, cover design, distribution, promotion, book blog tours, reviewing, and video production. Such a notion would have been unthinkable for a traditional book publisher company but its bread and meat to a modern one.
It’s also innovative that the line between being published and self-publishing is becoming blurred. Is a book publisher company a true publisher in that it will take full responsibility for its titles (and thus out of the hands of the author) or will it offer the author the opportunity to make choices and share some of the risks in return for financing all or part of the publisher services being provided? On the face of it, many would say the latter is a variant of the despised vanity publishing, but the reality is that this substantially passed away with the provision of distribution services like Amazon’s Kindle, Smash words, Nook, etc. No-one has to drive around bookshops with a car full of unwanted books any longer – now they just upload their eBook and hope.
However (and perhaps ironically) it’s the millions of books being so uploaded that have breathed life into the modern book publishing company. It takes know-how, experience, and contacts to take a book and then groom it ready for it to be presented in the best possible light. Of course, there can be no guarantee, and there is a real financial risk to be borne, but the rewards for success are potentially massive and life-changing.
This is the province of the book editor firm which should strive to bring together the various services authors need. Bulk purchasing also allows for competitive prices and publishing packages can be assembled to offer the author ‘everything under one roof.’ There are so many freelancers tendering writing-related services that it’s difficult to impossible for an independent author to separate the wheat from the chaff.
Thus the role of the ‘once and future’ book publisher must be that of someone with a grasp of the industry who can bring that knowledge, ability, and list of contacts to bear, giving both author and reader the best all-round experience. Thus the primary function of the book publisher is to impose standards of quality and service that most self-published authors would be effectively unable to provide.
When you can’t afford to get it wrong, then you need the best book publisher company to be on your side.